Vote for aSweatLife to Present at SXSW 2021!

Vote Up for aSweatLife’s panel right here.

One of our biggest goals has always been to present on the topics we’re passionate about—fitness and friend-making—on the biggest stage we can find. To that end, we recently submitted ourselves for a panel at SXSW 2021. That panel, entitled “Here to Make Friends: Fit Tech and Community Building,” combines everything we love to talk (and talk) (and talk) about: the fitness industry, community, inclusion, and what’s next for fitness.

But now we need your help. These panels are chosen in part by how many votes they get from the SXSW community, and that’s where you come in. We’re asking you to vote for us so that we can achieve our BHAG of presenting at SXSW 2021.

Here’s how to vote for us:

  1. Make a SXSW account (it’s free and takes less than a minute).
  2. Vote Up for aSweatLife’s panel right here.
  3. Got an extra 30 seconds? Tell the judges why you want to see *our* panel in the comments section down at the bottom.

That’s it! We’re so excited and always grateful to our community for supporting us through our big, crazy dreams.

More about our panel Here to Make Friends: Fit Tech and Community Building

At the start of 2020, the US brick-and-mortar fitness industry’s size was $37.9b. Community and connection thrived in these spaces. Enthusiasts donned the apparel from their favorite fitness boutique, fitness studios were the preferred networking spot and large urban markets’ chosen “third place.”

A trifecta of challenges awaited these little communities: slowing growth, looming digital innovators and COVID-19’s crushing impact – a forecasted 10% decline.

Contrast that against connected fitness which seemed to have seen the future – Peloton, Tonal, Mirror – that market is growing at a CAGR of 17.7%. But when consumers learned to look to fitness studios as their place to form connection, could digital fitness ever fill that need? Yes, and we’ll tell you how they do it.

Related Media


  1. Studio fitness – is it dead or alive? What reinventing the totally disrupted fitness industry with technology did to the brick-and-mortar.
  2. When your community grows exponentially – everyone still has a place. You’ll learn how technology can empower connection in the biggest communities.
  3. How 2020’s call for the end of racial injustice showed humanity within virtual fitness and empowered the industry to see its own diversity problem.


Vote here!

Fitness Trends Move

About Kristen Geil

A native of Lexington, Kentucky, Kristen moved to Chicago in 2011 and received her MA in Writing, Rhetoric, and Discourse from DePaul while trying to maintain her southern accent. Kristen grew up playing sports, and since moving to Chicago, she’s fallen in love with the lakefront running path and the lively group fitness scene. Now, as a currently retired marathoner and sweat junkie, you can usually find her trying new workouts around the city and meticulously crafting Instagram-friendly smoothie bowls. Kristen came on to A Sweat Life full-time in 2018 as Editor-in-Chief, and she spends her days managing writers, building content strategy, and fighting for the Oxford comma.