If you train for HYROX, the way you find local sessions between races is about to change. HYROX has named social fitness platform Sweatpals its North America title sponsor, a partnership announced on October 13, 2026 that gives the Austin-based company a central role in how HYROX affiliate gyms promote and sell local events. Sweatpals also becomes the official event platform of HYROX365 and the official title partner of HYROX Miami.

The aim is to connect athletes with HYROX training clubs between races as well as on race day. HYROX says its races span more than 30 countries and that its network includes 20,000 affiliate gyms. Sweatpals reports 2 million users it calls Pals.

What the partnership covers

Beyond the North America partnership, the deal plays out in two places: the HYROX365 platform and Miami. The first big moment is Sweatpals HYROX Miami Beach 2027, where the company debuts as title sponsor.

On the platform side, Sweatpals will deploy a white-label solution built into the HYROX365 ecosystem. Events created by gyms will be managed through Sweatpals and appear in the HYROX Training Finder, the tool athletes use to find and book sessions.

What changes for gyms and athletes

For affiliate gyms, the change is practical. Through the HYROX Performance HUB, gyms can create, promote and manage local training events, simulations and open gym sessions. Sweatpals handles bookings, day passes and payments, and gives gyms tools for member acquisition.

Pick a view to see what the deal means for gyms, athletes and the Miami Beach event.

For athletes, the Training Finder becomes the place to discover and book those sessions. Sweatpals describes the idea as keeping the community going between races, through group classes, messages and the friendships that form around them.

What the two CEOs said

Sweatpals CEO and co-founder Salar Shahini said in the announcement: “For Sweatpals and HYROX, community doesn’t stop at the finish line.” He added that HYROX has built a global network of people who show up for each other, and that building into HYROX365 gives that community a home between races.

HYROX CEO and co-founder Christian Toetzke said in the same release: “Together we’re giving thousands of gyms the tools to attract participants, generate revenue, and host events year-round.”

What comes next

Sweatpals HYROX Miami Beach 2027 runs March 26 to 28, 2027 at the Miami Beach Convention Center. Miami is already home to several Sweatpals communities.

The companies say more activations and details will follow in the coming months. If you train at a HYROX affiliate gym, your next step is simple: keep an eye on the Training Finder for local events, and ask your coach whether your gym plans to host one.