What Trainers Should Be Doing on Social Media Right Now

Introducing Quick Hits, a new series in which we ask top industry experts and trainers to answer our burning questions about the health, wellness, and fitness industries. Got a question you want to see answered in the future? Leave a comment or email kristen (at) asweatlife.com!

What’s one thing professional trainers should be doing on social media right now?

Betina Gozo, Nike Global Master Trainer (@betinagozo)

Betina Gozo trainers on social media

The one thing that is most important for professional trainers is to stay true to what their style of training and their branding, but also being OK with the fact that will evolve over time!  The fitness industry is always changing, but as long as you stay true to what your values are, you will always love what you are sharing with your community and never feel like it is a chore to share!

Emma Lovewell, Peloton Instructor (@emmalovewell)

Emma Lovewell Peloton

Professional trainers should be triple checking their fitness tips, tricks, and recommendations. We have to be mindful of our audience, they range from fitness experts to complete beginners all watching us on social media. If you want to be a credible source for people, make sure that you are triple checking your information before broadcasting it out.


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About Kristen Geil

A native of Lexington, Kentucky, Kristen moved to Chicago in 2011 and received her MA in Writing, Rhetoric, and Discourse from DePaul while trying to maintain her southern accent. Kristen grew up playing sports, and since moving to Chicago, she’s fallen in love with the lakefront running path and the lively group fitness scene. Now, as a currently retired marathoner and sweat junkie, you can usually find her trying new workouts around the city and meticulously crafting Instagram-friendly smoothie bowls. Kristen came on to A Sweat Life full-time in 2018 as Editor-in-Chief, and she spends her days managing writers, building content strategy, and fighting for the Oxford comma.