#SweatworkingWeek is a week that we bill as being “Like restaurant week, but for fitness.” And that’s true – you get a lot of chances to try and sample workouts that you might not ever have a chance to get your sweaty little mitts on otherwise. But the thing we’re most obsessed with is that you’re able to make new friends in a lot of different spaces quickly.
We’ve hosted #SweatworkingWeek and all of its iterations since June of 2016. We knew it was something we wanted to continue when the aftermath of the week was a clear and present feeling of community. Humans were saying goodbye with sweaty hugs even though they were strangers just days before.
Cut to 2020. We were committed to finding a way to deliver something resembling #SweatworkingWeek. We partnered with Maggie Daley Park for what felt like our only chance at normalcy during the warmer months – it kind of felt like being in the eye of a hurricane. The winds weren’t bad, but we had no idea what was coming next. That one week window into the COVID-19-era stress of creating outdoor, group workouts gave us so much empathy for the owners and managers of studios and gyms.
We brought people together as much as we could – but last summer, that looked like waving with your masks on from across a field.
This summer, we’re embracing more of a celebratory tone. We’re theming the week around a simple idea: The summer of friendship.
You’ll see workouts that bring together fitness instructors from across Chicago for workouts that will make you feel alive – not only because your blood is pumping, but also because you’re able to see the bright shiny faces of the people whose heart rates are up too.
And we’re creating moments with partners that will help you feel the spirit of friendship too!
Meet our #SweatworkingWeek partners
Michelob ULTRA is a platinum sponsor, meaning you’re going to see a lot of one of aSweatLife’s BFFs. You’ll see the brand at the workouts handing out swag. And we’ll also be hosting happy hours after class where your first round of Michelob ULTRA seltzer or cool, crisp beer is on us.
If you don’t know by now, we really, really like N!CK’S. And if you haven’t tried their sweets – like ice cream and bars (and some other stuff we can’t tell you about) – you’re going to try some of our favorite things. You’ll see the brand, its swag and so much more at #SweatworkingWeek.
Honey Mama’s is a silver level sponsor and guess what – that means our team will stop hiding these incredible, organic, melt-in-your-mouth coca truffle bars in the back of the fridge from our partners at home and we can START sharing them with you.