It’s 6 pm and you stumble into your gym after a long day at work. You want a good sweat, but you don’t want to have to think too much about how that’s going to happen. Your two options? Jump into the group fitness class starting in 15 minutes or hop onto a treadmill and hit “Quick Start.”
For over $50 million people a year, the treadmill is the go-to workout equipment of choice, according to reps from Studio. As a new instructor and music-driven workout app for treadmill workouts, that’s Studio’s sweet spot: helping treadmill runners stop hitting “quick start” and go on auto pilot. We heard from Jason Baptiste, co-founder of Studio, when the app first launched about the need he saw to keep people motivated and engaged in their treadmill workouts in the same way a group fitness class can bring you in and motivate you.
Over the last year, Studio added instructors to its platform from wildly popular studios like OrangeTheory Fitness and Soul Cycle. In January 2018, Studio announced Lisa Niren, former Peloton alum and Head Coach, will take on the role of Director of Content and Programming to aid in continued growth.
Niren’s role exemplifies a unique are of opportunity for fitness content, where the live and the digital world intersect.
“At its core, boutique fitness is media content and we are in the business of creating and providing the best content in the world,” Niren said.
But there’s a lot of good fitness content out there – online workouts to Pin, workout videos to queue up on YouTube and workout apps to download – so what makes Studio stand out?
Niren was attracted to the platform by a combination of accessibility (a workout you can do anywhere) and accountability (the leaderboard concept of the app that earns you FITCOINS, Studio’s digital currency).
“Studio is interactive and gamified, via an asynchronous leaderboard that you can access on your phone or Apple Watch, earning FITCOIN, that will be redeemable for real world goods,” Niren explained.
But it doesn’t matter to Niren whether you’re motivated by the potential to move up the ranks on the leaderboard or just want an extra push when you hop on that tread without having to think too much.
As she says, “For us, it’s not about being the best or winning the leaderboard, it’s about becoming a better version of yourself every day and taking class (whether you walk, run or jog) on the leaderboard so that you are held accountable and know that despite your physical location you are not alone.”
Look for more content, coaches and features from Studio in the coming months. With Niren at the helm, Studio’s seeking more rockstar instructors to join the ranks with bold personalities that shine through whichever device you’re streaming from at home.
“My mission is to provide the best content and constantly varied programming for our members to get the best workout possible and become the best version of themselves.”