Introducing the aSweatLife Pitch Competition

To help make wellness more equitable and inclusive, we’ll be hosting our first-ever pitch competition on Friday, February 19 as part of the 2021 #SweatworkingSummit. We’re encouraging our community (both businesses and individuals) to pitch your big idea on how to make the world a better place – embracing people of all races, sizes, and gender identities focused on inclusivity within the wellness industry.

The top three finalist will receive special coaching the week prior to help them prepare for their public pitch to a live virtual audience. Lauren Foundos (founder/CEO of will use her years of winning pitches to help you prepare for your big moment. And public speaking coach Melissa Ruiz will get you ready to confidently present your BIG idea. So really everyone is a winner!

The judges will include aSweatLife’s #BetterWithFriends committee – a group of aSweatLife ambassadors dedicated to those same dreams that wellness is for all (and they hold us to that as well) and Nadya Okamoto who is an incredible social enterprise entrepreneur (and co-founder of @itsAugust).

The top pitch will receive a $2,500 grant to bring that dream to life.

Guidelines for Submission:

  • Criteria: Pitches will be selected based on clarity of vision, level of impact, and relevance to the causes of making the world a better place.
  • Pitches support our beliefs:
    • That fitness can be the catalyst for living your best life
    • That living your best life isn’t just about fitness
    • That everything is better with friends
    • That we’re the positivity we want to see in the world
    • That embraces people of all races, sizes, and gender identities 
  • Requirements:
    • Applications submitted here and must include a video submission
    • One submission per idea
    • Video Submission should not exceed 5 minutes
  • Timeline:
    • End of day on Wednesday, February 3rd: Application close
    • Week of February 8: Top 3 are selected
    • February 19: Live pitch competition on a virtual stage

#Sweatworking Meet Workshops

About Kelly Matkovich

Kelly fell in love with the aSweatLife family when she became an ambassador in 2016. Through goal-setting and the exposure to trying new things, she made some pretty big career goals for herself. In 2017, she quit her full time job as a Director of Meetings and events for a Women’s Cancer Association to pursue the crazy world of entrepreneurship/contract work/working multiple jobs and a career in fitness. During this time, she got her NASM personal training certificate and became a group fitness instructor while also earning certifications in yoga sculpt and health coaching. She traveled around the world executing large conferences and started a wellness events company within the hospitality industry. Through this very exciting but very bumpy new career path, she always had aSweatLife ambassadors there to support her along the way. Now, as the Senior Director of Communities, her focus is to grow with this amazing group of ambassadors and inspire them to reach their BHAGS through uniquely crafted experiences, events and community.