How Erika De La Cruz, Founder of Passion to Paycheck, Brings a “Better With Friends” Mentality to Her Goals

In this #WeGotGoals episode, Kristen talks with Erika De La Cruz, a TV personality, best-selling author, and founder of Passion to Paycheck, a lifestyle conference and community. Erika shares how she overcame homelessness to thrive in the entertainment and media industry. She and Kristen discuss why goals are another thing that’s better with friends, what you can’t forget when making a vision board, and….

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erika de la cruz

Erika De La Cruz is a Mini-Mega Boss: Best Selling Author of Passionistas, and Founder of Passion to Paycheck, lifestyle conference and community. The California State Senate has named her “The Millennial to Watch” and she has shared her journey as a first generation Mexican American and survivor of the 2009 American economy crash with publications like Forbes, TODAY, Huffington Post, Entrepreneur and Vogue. Optimism and hope brought her out of her mentality of defeat and allowed her to create a life she loves: helping bring global access to positive emotional health & personal power for women everywhere. You can currently watch her on this season of Dream Life, which follows Serena De Comarmond, a seasoned international love-guru, airing Sundays at 10 am on Hulu and FYI Network.

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About Kristen Geil

A native of Lexington, Kentucky, Kristen moved to Chicago in 2011 and received her MA in Writing, Rhetoric, and Discourse from DePaul while trying to maintain her southern accent. Kristen grew up playing sports, and since moving to Chicago, she’s fallen in love with the lakefront running path and the lively group fitness scene. Now, as a currently retired marathoner and sweat junkie, you can usually find her trying new workouts around the city and meticulously crafting Instagram-friendly smoothie bowls. Kristen came on to A Sweat Life full-time in 2018 as Editor-in-Chief, and she spends her days managing writers, building content strategy, and fighting for the Oxford comma.