So, You Want to Be a Personal Trainer.


(Image from Emily Hutchin’s Instagram

So you want to be a personal trainer? That’s great news! Why? I’ve been in the industry long enough to realize sometimes people go into personal training for all the wrong reasons.  Perhaps you think you’re going to make a ton of money or you love to workout and you think you’ll be a great trainer, or you’re bored and want to have a side gig.

All relevant reasons to want to be a trainer, but not the reasons I would hire you. Why?  Because, you should want to be a trainer because you want to change lives on a daily basis and truly help people. Along with that comes constantly striving to increase your own knowledge to become a better trainer everyday.

So here are some things to know.

1.Get educated

The industry is constantly evolving – so should you. You need to educate your mind on how the body works, the anatomy, physiology, nutrition and how programming fits into this.  Stay on top of the trends and what people enjoy, what works, what doesn’t, what creates more efficient movements, what creates injury.

2. Be prepared for early mornings

No trainer I’ve ever met who is successful starts their day after 8 am and ends at 5 pm.  Be prepared to take on those 5:30 am clients and brighten their day

3. You have to work. Hard.

You want to have a busy book — do the work. Clients don’t just walk through the front door wanting a trainer all the time. You have to promote yourself, build a reputation for being amazing at what you do. Social media is free and it works … learn how to use that as a way to promote your personal brand.

4. Stay on top of your certifications!

Don’t let them expire and stay on top of your CPR as well!

5. Always remember, you are a direct reflection of your brand.

Be you, be the part and think about why someone would want to hire you?  Be humble, be there for your clients, put them first — it’s always about them.


Don’t late cancel clients because you don’t want to get up or because you want a night off. They pay for your time and your service, you must provide the best possible service and be that direct reflection your brand. How else do you expect them to believe that you believe in them and in what you do.

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About Emily Hutchins

For over 15 years, Emily has worked with various clients of all walks of life, and is rewarded in watching clients improve their lives through something as powerful as fitness. As Owner of On Your Mark Coaching + Training, Emily’s philosophy is quite simple, train hard, but train smart. Your body is built on a foundation of 4 principals; function, endurance, athleticism and recovery. With these 4 principals, you are building a lifetime of increased performance whether you are striving to lose those last couple pounds or completing your 100th Ironman. As a Nike Master Trainer and Nike+ Run Coach, Emily serves as a spokesperson for the brand, develops athletic content, leads Chicago area Nike classes and runs, makes personal appearances on behalf of the brand and leads Nike fitness summits worldwide.