How Colleen Werner, CEO of Lulafit, Built A Company She Wanted to Work For

In today’s podcast episode, we talk to Colleen Werner, the CEO and founder of Lulafit, a wellness company aimed at modernizing wellbeing to empower people in their everyday lives. She’s also an alumni of The University of Michigan and former professional ballet dancer.

colleen werner

You’ll hear Colleen talk about:

  • Why it was so important to Colleen that Lulafit be a company that she herself would want to work for—including hiring people full-time (rather than contractors) to offer health insurance, a 401k, and benefits.
  • The unexpected upsides she’s found from slowing down during the pandemic.
  • Lulafit’s upcoming app launch and what new features it’ll offer their customers.
  • And how she’s learned to lead with empathy during the pandemic.


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About Kristen Geil

A native of Lexington, Kentucky, Kristen moved to Chicago in 2011 and received her MA in Writing, Rhetoric, and Discourse from DePaul while trying to maintain her southern accent. Kristen grew up playing sports, and since moving to Chicago, she’s fallen in love with the lakefront running path and the lively group fitness scene. Now, as a currently retired marathoner and sweat junkie, you can usually find her trying new workouts around the city and meticulously crafting Instagram-friendly smoothie bowls. Kristen came on to A Sweat Life full-time in 2018 as Editor-in-Chief, and she spends her days managing writers, building content strategy, and fighting for the Oxford comma.