How The Barre Code Franchisees across the Country Turn Failures Into Wins

The Barre Code – an immensely goal-focused fitness brand – gathers its franchisees for a conference once a year to provide support, guidance and tools for growth in the year to come. Rare is it that one is able to sit down in a room of entrepreneurs who are creating versions of the same business in different parts of the country. Sure, in franchising there are variables. Location, competition, saturation, population density all play a factor, but The Barre Code tries to make owning a fitness studio feel like a path that’s already been paved for you.

And this year, four franchisees stood out as exemplary in their pursuit of goals. This episode of the #WeGotGoals podcast is a LIVE episode and a look into the goals driving these four entrepreneurs building The Barre Code brand.

And consider this mandatory listening if you have any desire to own a fitness studio. You’ll catch some of the numbers you’ll want to meet and challenges you may face.


1:52: We kick off the live portion of the pod

2:28: Jeana defines the failure-win – or the FIN that we first heard from Jillian Lorenz, co-founder and co-CEO of The Barre Code on an episode of #WeGotGoals.

2:49: We meet the panelists

  • Kim Burla, who owns a Barre Code in New Lennox, IL
  • Janelle Herbert, who co-owns three Barre Code locations in metro Detroit
  • Lindsay Irrer, who co-owns three Barre Code locations in metro Detroit
  • Kellian Kiron, who owns two locations in Madison, WI

8:20: Jeana wraps up the big goals that each of the founders named in a bow – community, having each other to lean on, having a plan and sticking to it.

9:08: We talk about loneliness – it can be a looming factor in starting a business. Each of these small business owners talks through what they do to avoid loneliness.

12:20: Creating and following a plan.

15:40: We discuss failures that each of these small business owners have experienced over the lifetime of their businesses.

18:00: Janelle and Lindsay talk through the time when they needed to close one of their three studio locations for a rebuild (and a move) for six weeks – and what they did to keep all of their members.

22:00: Kim, Janelle, Lindsay and Kellian all share the big goals that they’re going after in the future – Lindsay reminds everyone to take it back to the big WHY as they’re setting big goals.

26:40: We took a questions from the audience. Michelle from Cincinnati asks the burning question – “What keeps you up at night?”

28:00: We took a questions from the audience. Marla from Newport Beach, CA asks the one thing each owner has down to build their following – online and IRL.


If you love this episode as much as we do, subscribe to the #WeGotGoals podcast wherever you like to listen to podcasts, on AppleSpotify, and more (and hey, leave us a rating while you’re at it!).


About Jeana Anderson Cohen

Jeana Anderson Cohen is the founder and CEO of a premiere wellness media destination that creates content and community to help womxn live better lives and achieve their goals. Before founding health-focused companies Jeana earned a degree in Journalism from the University of Wisconsin-Madison - and fresh out of college she worked on the '08 Obama campaign in Michigan. From there, she created and executed social media strategies for brands. aSweatLife fuses her experience in building community and her passion for wellness. You can find Jeana leading the team at aSweatLife, trying to join a book club, and walking her dog Maverick.