If you asked 1999 Kristen what the future of fitness looked like, she would have shamelessly stolen tropes from Zenon: Girl of the 21st Century. Workouts led by a holographic fitness instructor, pick-up games of anti-gravity basketball, and silver scrunchies holding our hair in space buns were all BOUND to be in place by 2049. And if we got to do our fitness from an international space station, all the better.
Well, we’re about halfway between the point where Zenon came out, in 1999, and when it takes place in 2049. Seems like a great time to check in on the future of fitness, right?
In our final episode on our deep dive on the history of fitness, we bring on Anthony Vennare, CEO and co-founder of Fitt and an active investor in the fitness space.
As the curator of the Fitt Insider newsletter, Anthony spends a significant amount of time exploring everything from the resurgence of magic mushrooms to healthcare funded fitness; I consistently open his newsletter to scrounge for new wellness brands and get a mini-deep dive on a niche wellness topic. After all, as Anthony points out in this episode, “everything is wellness” – and the future of fitness includes more than just trending workouts.
Anthony and his brother and co-founder, Joe, also invest in early-stage companies across health, wellness, fitness & nutrition. Their portfolio companies include some big names: Balanced, obe fitness, Future, Superset and more.
In this episode, you’ll hear Anthony talk through his top four future of fitness predictions: outdoor recreation, accountability as a service, services and apps to help you age well, and how companies can monetize habit and behavior change. We get into our shared passion for pickleball, the allure of wellness retirement communities, and the gamification of fitness. It might not be what Zenon had envisioned, but in our eyes, the future of fitness is still pretty fascinating.
Links and resources
- Find Anthony on Twitter
- Catch up on Fitt Insider and subscribe here
- Previous Fitt Insider newsletters in which Anthony goes more in-depth on topics we discuss in this episode:
- Listen to the Fitt Insider podcast
- Our 2019 interview with Anthony