Podcast: Literally Outside Makes its Mark on Outdoor Recreation Wear

Listen to this episode wherever you get your podcasts like Apple Podcast and Spotify.

At aSweatLife, we always say that everything is better with friends. And because of that, we get to spend time meeting entrepreneurs and tastemakers in the wellness space. Like a lot of them. But when one of the aSweatLife ambassadors mentioned the brand Literally Outside on our private slack channel, we dug into this Chicago-based brand and knew we needed to become friends. 

Joining us today is Steffan Williams, the Founder and Chief Executive Outsider at Literally Outside! Literally Outside is a lifestyle brand on a mission to empower everyone to feel comfortable exploring the great outdoors. It’s black-owned, operated by two cousins, and supported by a team of family.

Literally Outside is one of the few Black-owned outdoor lifestyle companies in the US. That brand has transparent values that you’ll hear us talk about on the episode. It’s conscious, soulful, accessible, and adventurous.

Literally Outside wants to change the narrative of what it looks like to be “outdoorsy” so everyone can feel like they belong in the outdoors. On the episode, we talk about the idea of their slogan, “Outsiders Welcome.”

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About Jeana Anderson Cohen

Jeana Anderson Cohen is the founder and CEO of asweatlife.com a premiere wellness media destination that creates content and community to help womxn live better lives and achieve their goals. Before founding health-focused companies Jeana earned a degree in Journalism from the University of Wisconsin-Madison - and fresh out of college she worked on the '08 Obama campaign in Michigan. From there, she created and executed social media strategies for brands. aSweatLife fuses her experience in building community and her passion for wellness. You can find Jeana leading the team at aSweatLife, trying to join a book club, and walking her dog Maverick.