Growing up in North Carolina, the best way for Kristen to make friends was to ask, “Duke or UNC!?” Local sports were powerful and the friendly rivalry ran deep. Over time, Kristen realized the opportunity to find commonalities and facilitate tough conversations through the universal language of sport. Though a Blue Devil at heart, Kristen studied Urban Planning at VT and completed a Master’s of Sustainable Design at UT. Always a recreational sports fan, Kristen dedicated her career to environmental & social sustainability in the built environment. After years of practicing sustainability in international real estate, Kristen identified the impactful potential of fusing sport & sustainability. Kristen leverages her experience in the real estate industry to align goals, set actionable plans, and develop values to measure success, ultimately driving business strategy for holistic, cross-functional project success. In founding Recipric, her mission is to enable sports organizations to ‘redefine home field advantage’.