Parker Brook Left Big Food To Revolutionize the Cereal Aisle With Lovebird Foods

One of my favorite things in the world is to find and try new products trying to shake up the grocery store. Cruising through food-instagram, I stumbled upon Lovebird Foods, which felt like a growing better-for-you brand. After three clicks that led to a half hour down this company’s organic, whole-food cereal rabbit hole. I bought a three-pack of this cereal that’s made of good stuff like cassava flour, honey, coconut oil, collagen, and sea salt.

It’s all stuff I can eat with my extra sensitive colon after I had a few inches of it removed last summer. Honestly, I never thought I would have cereal again.

And I immediately emailed the founder, Parker Brook, to learn more about him and the company he created. After connecting, I knew that I needed to have him on the podcast.

On this week’s episode of #WeGotGoals, he talks about why he created Lovebird Cereal, his autoimmune disorders, and why the company donates 20% of proceeds to childhood cancer. You’ll also hear a lot about his key stakeholder, his daughter Yuki. Her birth led to a lot of the changes he made in his own health journey, trying to gain energy from food rather than ending every day drained. She also gets to test the goods before they make it to you and me.

And cutest of all: he named the company after his nickname for her, “Lovebird.” Get you a partner who can parent like that.


If you love this episode as much as we do, subscribe to the #WeGotGoals podcast wherever you like to listen to podcasts, including on Apple and Spotify (and leave us a rating while you’re at it, please).


About Jeana Anderson Cohen

Jeana Anderson Cohen is the founder and CEO of a premiere wellness media destination that creates content and community to help womxn live better lives and achieve their goals. Before founding health-focused companies Jeana earned a degree in Journalism from the University of Wisconsin-Madison - and fresh out of college she worked on the '08 Obama campaign in Michigan. From there, she created and executed social media strategies for brands. aSweatLife fuses her experience in building community and her passion for wellness. You can find Jeana leading the team at aSweatLife, trying to join a book club, and walking her dog Maverick.