Michael Tennant, Founder/CEO of Curiosity Lab, on Building Connections and Community

Any time Beyoncé endorses something, our ears perk up—so naturally, we were psyched to host Michael Tennant, founder of CEO of Curiosity Lab, on #WeGotGoals this week. Michael is a thoughtful, creative entrepreneur who’s focused on working with businesses that are mission-driven and aligned with his team’s values. His card game, Actually Curious, went viral, and our team fell in love with its friendship-making appeal and how it helps you connect to others on a deeper level.

michael tennant

In 2017, Michael founded Curiosity Lab, a boutique marketing agency that builds products and experiences that change narratives. In 2018, he created a viral deep conversation card game called Actually Curious, which is designed to bring people close and spread tools for empathy (www.actuallycurious.com) and has been featured in Beyoncé’s Black Parade List, Goop, Cosmopolitan, Thrive, Man Repeller, and more. Michael’s long term ambition is to build a thriving integrated products, media, and services business, from communities of color and intended to unite the world.

On this episode, you’ll hear Michael Tennant share some of the projects that have meant the most to him. Plus, he and Kristen take turns playing Actually Curious on the air, hitting on topics like bad dates and the three people we spend the most time with. And of course, we hit on all the requisite goal-getting topics you know and love.


If you love this episode as much as we do, subscribe to the #WeGotGoals podcast wherever you like to listen to podcasts, including on Apple and Spotify (and hey, leave us a rating while you’re at it!).

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About Kristen Geil

A native of Lexington, Kentucky, Kristen moved to Chicago in 2011 and received her MA in Writing, Rhetoric, and Discourse from DePaul while trying to maintain her southern accent. Kristen grew up playing sports, and since moving to Chicago, she’s fallen in love with the lakefront running path and the lively group fitness scene. Now, as a currently retired marathoner and sweat junkie, you can usually find her trying new workouts around the city and meticulously crafting Instagram-friendly smoothie bowls. Kristen came on to A Sweat Life full-time in 2018 as Editor-in-Chief, and she spends her days managing writers, building content strategy, and fighting for the Oxford comma.