When we launched aSweatLife.com in July of 2012, we started by sharing the workouts that we tried and loved across Chicago. We launched #Sweatworking events to build community while also making it less scary to try a new workout – we know that at least 60 percent of our attendees are brand new to each workout we try.
We held our very first #Sweatworking event March 2014 and have consistently hosted those since. The events have been covered by media across the country.
Here’s a glimpse!
Fast Company talked about our events and chatted with one super #Sweatworking attendee:
“Lucy Maringangeli, an avid runner who works in HR at a consulting firm in Chicago, has attended A Sweat Life’s monthly sweatworking events at venues across the Windy City, including a reformer Pilates studio, a spin studio, and a gym. For her, the appeal is twofold: the social aspect and the opportunity to try out workouts that are more varied than her usual run. “In the past I’ve tended to work out solo, but it’s so much more fun to work out with friends and be exchanging smiles,” she says.”
New York Daily News talked about the format – an hour-long workout, with a 30 minute hangout.
“Chicago-based aSweatlife.com is a business that puts on regular sweatworking events — which take over a new gym or fitness studio each month, said Jeana Anderson Cohen, the company’s founder.
The first 60 minutes of the event is spent working out, while an additional 30 minutes are solely dedicated to networking. Anderson Cohen added that these events have been consistently sold out since its inception last year.”
WCIU You&Me covered our events that we host in a partnership with On Your Mark and Chicago Athletic Association Hotel.
Good Day Chicago invited us to chat both on-air and on Facebook live about our #SweatworkingWeek adventure: